BaselWorld 2015


As Singapore’s oldest and most established name in luxury watch retail, what began as a humble venture in 1954 has since blossomed spectacularly into that of a leading retailer and distributor of the world’s top watch brands in Asia. Today, Sincere Watch Limited operates more than 30 boutiques and point-of-sales network spanning nine countries including Australia, China, Hong Kong, Indonesia, Malaysia, Singapore, South Korea, Taiwan and Thailand.

Over the years, Sincere has amassed a portfolio with some of the world’s most esteemed watch brands, amongst which include A. Lange & Söhne, Audemars Piguet, Breguet, Franck Muller, Jaeger-LeCoultre, Omega, Panerai and Vacheron Constantin. These relationships have been cultivated with utmost respect and a view towards growing the appreciation for each brand throughout the region.

Its astute vision and adroitness in understanding the desires and pursuits of watch connoisseurs has seen it proffer timepieces that not only capture the spirit of growth but also reflect the spirit of adventure and individuality that each of its patrons possesses. This is particularly evident in Sincere’s championing of independent watch brands with the exclusive retailing of Arnold & Son, Backes & Strauss, Cabestan, Christophe Claret, Cvstos, Greubel Forsey, Gronefeld, HYT, Maitres Du Temps and Habring2.

A stalwart in the luxury watch industry, the Group strives to constantly introduce original and unique retail concepts as well as exclusive product offerings throughout the region. Sincere Haute Horlogerie is testament to the Group’s dedication to providing customers with exceptional experiences, having been awarded the ‘Best New Retail Concept’ by the Singapore Tourism Board in 2007.

Beyond the Sincere Fine Watches network, the Group has also entered strategic partnerships to invest in mono-brand boutiques with brands such as Omega, TAG Heuer and Tissot, both in Singapore and Malaysia. In Thailand, the Group operates under Pendulum Ltd, a wholly owned subsidiary with its own mono-brand boutiques with brands such as Panerai.
As it stands on the threshold of its sixth decade, Sincere is placing its focus squarely on strategic expansion: to continue to blaze its own path as the region’s premier luxury watch specialist and conquer new horizons on an international level.